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A video format is the form the video takes: how it is shot, who is on camera, and how it is cut together. This is the most practical craft vocabulary, because format decides what you can actually make this week. A hook you love is useless if it needs a crew you do not have. 8 families, 27 formats. Browse them at /video-formats, or Craft → Video formats in the sidebar.

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The 8 families

If you are not comfortable on camera, start in Faceless assembly, Voiceover, or Demonstration. All three can carry any hook and any stake.

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Four formats to try

Fixed framing, you address the lens, and the delivery is the entire surface. The default direct-address format.Nothing to hide behind. It lives or dies on the script, which makes it the fastest format to test a hook in.
You are overlaid on an article, a screenshot, or a clip and you narrate over it.Ideal for reacting to news or receipts, because the evidence is on screen while you talk.
A photo carousel with text or captions, usually over a sound.The cheapest format in the list to produce, and it needs no filming at all.
You approach strangers in public, microphone in hand.High effort and high variance, but the answers do the work for you, and one good answer can carry the whole video.

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Working the page

  • Rest your cursor on any format to preview its top videos, which is the fastest way to see what the format actually looks like.
  • Open a family to see the formats inside it, or a format for its definition and up to 24 real examples.
  • Sort by Highest lift to find formats that over-perform, or Heating up for what is being made right now.

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Pull every example

From any family or format page, See all in Explore opens the Explore feed filtered to videos in that format.
Explore URL
Or ask for it, scoped to what you can make:
Assistant prompt

Hook archetypes

How a video in this format should open.

Craft

All five vocabularies, and how they fit together.