/shareability-drivers, or Craft → Shareability drivers in the sidebar.
The 8 families
Each family is a sentence the sharer is silently saying.Four drivers to try
Utility save
Utility save
Generic save-for-later: tips, hacks, advice, how-tos, anything worth referencing again. The viewer thinks “I want this when I need it”.This one drives saves rather than sends, so judge it on save count, not on shares.
Humor tag friend
Humor tag friend
A joke or moment so specific to one type of person that a named friend has to see it. The share is the punchline’s delivery vehicle.Aim at a recognisable type, not at everybody. Precision beats reach here.
Cultural pride
Cultural pride
A celebratory broadcast of national, regional, or community pride. Loud and outward-facing: “we exist, we are seen”.It is aimed squarely at one audience, which is what makes it travel fast inside that audience.
Utility warning
Utility warning
A protective save: scams, health risks, product hazards, public-service alerts. The share means “do not let this happen to you”.Different from Moral outrage, which condemns rather than protects.
The
/shareability-drivers page opens with a panel headed Drives shares, naming what this vocabulary moves: how wide the idea travels, how explosive it is, its emotional size, and its novelty.Working the page
- Rest your cursor on any driver to preview its top videos.
- Open a family to see the drivers inside it, or a driver for its definition and up to 24 real examples.
- Sort by Highest lift to find the drivers that over-perform, or Heating up for what is spreading now.
Pull every example
From any family or driver page, See all in Explore opens the Explore feed filtered to it.Explore URL
Related
Stake types
The reason to watch that a shareable video usually pays off.
Video formats
The form the video takes while it does all this.