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A stake type is what the video puts on the line: the reason a viewer cares how it turns out. This is the craft vocabulary about engagement. A video with a strong hook and a clean structure but nothing at stake gets watched and forgotten. Stakes are what pull comments. 12 families, 55 stake types. Browse them at /stake-types, or Craft → Stake types in the sidebar.

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The 12 families

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Four stakes to try

Honour, dignity, and public-facing respectability, in the MENA sense of “face”. Loss happens in a moment: embarrassment, a public denial, a callout.Viewers take sides, and taking sides is what pulls comments.
The laugh itself. The stake is simply whether the bit works.Pairs naturally with the Escalation and Skit narrative structures.
Smart shopping, consumer rights, scam protection. It combines an “I shop well” identity with an “I did not get scammed” fear.The viewer wants it on hand later, so it often pairs with the Utility shareability driver.
Demonstrated mastery: cooking, gaming, a professional craft, fitness technique. The doing, done well or badly.The usual stake behind demo and tutorial videos.

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Working the page

  • Rest your cursor on any stake to preview its top videos.
  • Open a family to see the stakes inside it, or a stake type for its definition and up to 24 real examples.
  • Sort by Highest lift to find the stakes that over-perform in the corpus.

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Pull every example

From any family or stake page, See all in Explore opens the Explore feed filtered to it.
Explore URL
Or ask for it, combined with anything else:
Assistant prompt
On the feed, Filter → More craft also has a Perceived stakes control (Low, Medium, High). That is how strongly the stakes read, which is separate from which stake it is.

Shareability drivers

Why a video with real stakes gets passed on.

Narrative structures

The shape that carries the stakes to a payoff.