- What is working right now in the topics you post about
- Why it worked, broken down into patterns you can reuse
- How your own post did against your account’s baseline
The three pillars
Wholana reads every successful video through three lenses. Every surface in the product traces back to one of them.Subject
What the video is about. A browsable topic tree, plus fresh trends pulled from new videos.
Craft
How the video is made. Five vocabularies covering the hook, the story shape, the stakes, why people share it, and the format.
Creator equity
Who made it. What a creator returns to again and again, and the craft patterns they own.
The loop
Wholana is a habit, not a one-off session. Each pass feeds the next thing you make.1
Research
Open the Explore feed at
/ and scope it with filters. Sort by Outlier score to surface videos that beat their own creator’s median, even from small accounts.2
Save
Save the videos worth studying into your Swipe file, grouped into collections. Add a note about what you would steal.
4
Create
Turn a collection into a script. Your research becomes the input, so you never start from a blank page.
5
Post and audit
After you post, Your videos tells you whether it hit or missed against your baseline, and which part of the craft to fix. The Dashboard rolls that up across everything you have posted. That closes the loop back to research.
Try it in one line
Wholana has a built-in assistant. Open it with the sparkle icon in the top right (Open assistant), then paste a request like this:Assistant prompt
Where to go next
Quickstart
Your first pass through the loop, end to end.
Explore feed
Filters, Lenses, sort, search, and the Outlier score.
Craft
The five vocabularies behind every decoded video.
Swipe file
Collections of saved videos, each with your own note.
Scripts
Turn a collection into your next video.
What Wholana doesn't do
An honest list of what is out of scope.
Wholana is in early access. The dataset covers MENA creators in Arabic and English, and refreshes daily.