The research loop
Wholana is built around a recurring loop, not a one-off session. Each pass through the loop adds to your pattern library — the saved videos and notes that, after a few weeks, become your personal reference for what works.Scope the Explore feed
Compose filters — Views, Likes, Followers, Date, Category — to scope the feed to the slice of TikTok you care about.
Sort to find what's worth studying
The default sort is Outlier score: each video’s view count divided by the creator’s own median. Above
1.0x means the video is a breakout for that creator, regardless of how big they are.Bookmark videos by theme
Click the bookmark icon on a card to save it to a TikTok list. Lists are for fast organizational capture — no notes attached.
Save as an idea when you want to write something down
Open a card’s detail view and save it as a saved idea with a note. Ideas are for thinking, not just bookmarking. The two save mechanisms are independent.
Track the creators who keep showing up
When the same creator keeps producing videos worth studying, track them so their new work surfaces automatically.
Where to go next
Quickstart
A first session, end-to-end, in about ten minutes.
Explore feed
Filters, sort, and the Outlier score.
Saved ideas
Your research journal of videos with notes attached.
TikTok lists
The lighter, no-note save mechanism.
Creators
Track creators you want to learn from.
What Wholana doesn't do
An honest list of what’s out of scope.
Wholana is in early access. A free trial is available; a card is required to start. The dataset covers MENA creators (Arabic and English) and refreshes daily.