Quickstart

A first pass through the Wholana loop takes about ten minutes. By the end you’ll have a scoped Explore feed, a TikTok list with a few bookmarks, and your first saved idea.

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Before you start

• An email address (sign-in is Google OAuth)
• A card (required to start the free trial)
• A rough sense of the niche you want to research — you don’t need a fixed list, just a direction

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1. Create your account

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2. Scope the Explore feed

Open Home in the sidebar. The Explore feed shows TikTok videos from Wholana’s dataset. By default, it is unfiltered. Add filters to scope it to your niche. Filters compose:

• Set Category to your subject area.
• Set Followers to the size of creator you want to study (e.g. 10k–500k to skip the very largest accounts).
• Set Date to the last 30 days if you want recent work.

The video count under “Sort by” updates as you filter, so you can see the feed narrow in real time.

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3. Sort by Outlier score

Open Sort by and pick Outlier score. Each card shows a multiplier like 1.9x or 0.2x — the video’s view count divided by the creator’s own median view count. A 2.0x video is twice as big as that creator’s normal performance. Sorting by Outlier score surfaces breakouts even from small accounts. See Explore feed for the full breakdown of filters and sort options.

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4. Bookmark a few videos to a list

Scan the feed. When a video looks interesting, click the bookmark icon on the card. It saves to your last-used list. Use the dropdown chevron next to the bookmark to pick a different list or create a new one — for your first session, create something like “Hook study — week of [date]”. Don’t try to write notes yet. Keep moving. The goal here is fast organizational capture — five candidates in a few minutes.

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5. Save one or two as ideas

For the videos that really stood out, click the card to open its detail view. Write a short note covering:

• Hook — the first 1–3 seconds and why you kept watching
• Format — talking-head, POV, screen recording, slideshow, etc.
• What you’d steal — the specific element you’d apply to your own work

Save. The video becomes a saved idea and shows up on the Saved ideas page (sidebar label: “Review ideas”). The distinction:

• Bookmarking to a list is for organizing — fast, no note.
• Saving as an idea is for thinking — slower, with a note attached.

You’ll do both in most sessions.

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What you’ve built

After this session you have:

• A list of bookmarked videos in your niche
• One or two saved ideas with notes explaining why those videos worked
• The start of a pattern library that gets more useful with every pass

Run the loop again tomorrow or next week. Most of the value compounds.

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Plans

• Individual — $5/month
• Organization — Custom; contact sales

See Pricing for what each plan includes.