The nine paths
Plan your content
Plan your content
You need to post for a brand this week and have no ideas yet.
- Plan this week’s posts for a brand: a short list of videos you can film this week, instead of hours of scrolling.
- Find a format for a launch or campaign: the formats already working in the subject you are launching into.
Pitch your idea
Pitch your idea
You need to convince someone, with evidence instead of opinion.
- Make a deck to pitch a client: real examples that worked, pulled from the corpus.
- Study a competitor: what one creator does repeatedly, and how well it works for them.
Improve before you film
Improve before you film
You have an idea and want it to be stronger before you spend a day on it.
- Learn why a video got many views: read a hit through hooks, structures, and stakes.
- Copy a hook and make it your own: take a proven opening and rewrite it in your voice.
- Pick the right structure for your story: match the narrative structure to what you are telling.
- Test an idea before you film: find weak ideas early, before the shoot.
Film it
Film it
- Turn a kept idea into a script: a saved video becomes a draft with its reference attached.
Related
Quickstart
The whole loop, end to end.
Explore feed
Where most paths begin.
Scripts
Where most paths end.
Craft
The vocabulary the “improve before you film” paths use.