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Subjects is the what pillar: some videos win because of their topic. It is the single taxonomy Wholana uses to label what every video is about. Open Subjects in the Library section of the sidebar, or go straight to /subjects.

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Two tabs

The page has two tabs, and they hold different kinds of thing.
The curated backbone: reviewed subjects Wholana organises the corpus around.Topics are a tree. Broad level-1 axes such as Food & Drink, Beauty & Grooming, Comedy & Skits, Football & Sports, or Faith & Religion branch down into subtopics such as Eating out & food reviews, then into leaves such as Egyptian dishes.This tab is stable. It is what you use to scope research.

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Reading a subject row

Each row shows the subject name, any aliases underneath it (including Arabic ones), and up to three signals: Rest your cursor on any row to preview its top videos without leaving the page. Click the row to open the Explore feed filtered to that subject.

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Finding a subject

  • Search with the box at the top. It matches subject names and aliases, so searching in Arabic works.
  • Sort by Most videos, Highest lift, Heating up, Newest (Trends only), or A–Z.
Searching or sorting flips the view from grouped cards to a flat ranked list, with each row showing its parent axis underneath.

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Your niche

If your workspace has topics set, a Your niche button appears next to Sort by. Turning it on narrows the whole page to just those subjects and the ones underneath them. You do not pick your topics here. Set or change them on the Dashboard with Set your niche (or Edit niches once some are set). Wholana can also infer them from your own posted videos once you have added your TikTok handle. Your topics are workspace-owned, so everyone on a Team plan workspace sees the same scope.

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How subjects connect the loop

Research

Add the Subject filter to scope the Explore feed to your topic.

Study

A creator’s page shows the subjects they own, which is part of their equity.

Measure

The Dashboard compares your topics against the wider corpus.
Ask the assistant instead of clicking:
Assistant prompt

Craft

The how pillar: five vocabularies for the mechanics of a video.

Creators

The who pillar: what a creator returns to over time.