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A hook archetype is a recurring way a video earns its first few seconds, before anyone has decided to keep watching. This is the craft vocabulary that decides whether a video gets seen at all. If your videos start strong and still fail, look at narrative structures instead. 14 families, 50 archetypes. Browse them at /hook-archetypes, or Craft → Hook archetypes in the sidebar.

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The 14 families

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Four hooks to try

Open-loop teaser. Withhold the payoff, promise to reveal it.Cheap to write and it works across every topic, which is also why it is crowded. See it at /hook-archetypes/curiosity-gap.
The number is the hook: “EGP 900 for this” or “this cost me a month’s rent”.Strong in food, shopping, and property, where the viewer already has a price in their head to compare against.
Shared everyday pain stated as universal: “we all hate when…”.The lowest-production hook in the list. It needs no props, only an accurate observation.
Correct a specific named misconception. Different from a contrarian take, which attacks an opinion rather than a factual claim.Works when you have real authority in your topic.

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Working the page

  • Rest your cursor on any archetype to preview its top videos without leaving the page.
  • Open a family to see the archetypes inside it, or an archetype to read its definition and up to 24 real examples.
  • Sort by Highest lift to see which hooks over-perform, or Heating up for what has been used most in the last 30 days.
  • Search the page to jump straight to an archetype by name.

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Pull every example

From any family or archetype page, use See all in Explore. It opens the Explore feed filtered to videos using that hook, so you can study a dozen at once and save the best into your Swipe file. The URL is readable, so you can share or bookmark one directly:
Explore URL
Or say it in one line to the assistant:
Assistant prompt

Narrative structures

What holds attention once the hook has landed.

Craft

All five vocabularies, and how they fit together.