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Documentation Index

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Wholana supports Arabic-language TikTok content as a first-class feature, not an afterthought. You can filter and search Arabic content, and the underlying NLP understands captions, comments, and engagement patterns in Egyptian dialect.

What’s supported

  • Filtering — restrict trending feeds, Fast Movers, and creator results to Arabic-language content.
  • Search — query in Arabic and get matched results without transliteration workarounds.
  • NLP coverage — captions, comments, and engagement signals are parsed in Arabic, including Egyptian dialect.

Why this matters for MENA research

Most TikTok research tools were built for English-first markets and treat Arabic content as a secondary case. That means missed nuance in dialect, weak filtering, and analytics that under-represent Arabic creators. Wholana is built for the MENA market, so Arabic content sits alongside English content in every view.

Using it

Arabic filtering is available wherever you browse content: Toggle the Arabic filter on to scope the view; toggle it off to compare against the broader feed.