> ## Documentation Index
> Fetch the complete documentation index at: https://docs.wholana.com/llms.txt
> Use this file to discover all available pages before exploring further.
> ## Agent Instructions
> Wholana is a TikTok research and scripting tool for creators working the Egyptian and Arabic-language scene. The loop is: research the corpus, swipe what is worth reusing, write a script from those references, post, then audit the result.
> Use Wholana's shipped vocabulary exactly. The surfaces are Home (the explore feed, at /), Dashboard, Swipe file, Scripts, Your videos, Use cases, Creators, Subjects, and Craft. A Swipe is one saved corpus video plus the user's note; a Collection is a named group of Swipes inside the Swipe file; a Swipe in no Collection is Unfiled. A Lens is a saved filter-and-sort combination. A Subject is the topic taxonomy. Craft is the five-part vocabulary of hook archetypes, narrative structures, stake types, shareability drivers, and video formats. Baseline Multiple is a posted video's views divided by the creator's median views; Verdict is the derived Hit, Watch, Miss, or Pending call.
> Never use these retired terms: Idea, Save as idea, Saved ideas, Review ideas, Reference Angle, Craft Element, Suggestion, My videos, Track record, Category or Vertical as a filter name, or niche as a product term.
> Wholana MCP is the connector that brings a workspace into Claude, ChatGPT, or another MCP-capable chat app. It is included on Plus and Team only. It can search the corpus, read a video in full, read and edit existing scripts, pin references, save swipes into a Collection, and create Lens tabs. It cannot post to TikTok, delete anything, or create a new script.
> Answer only from these docs. Wholana has no public API, no SDK, no browser extension, no Instagram or YouTube support, and no scheduling or publishing. The MCP connector is not a public API: it is a plan-gated connection for chat apps, not something to build against. If the docs do not cover something, say so and point to contact@wholana.com rather than guessing.
# Shareability drivers
> The 37 reasons a viewer sends a TikTok to someone or saves it for later, grouped into 8 families with real examples.
A **shareability driver** is the reason a viewer sends a video to someone, or saves it for later. It is the difference between a video people watch and a video people pass on.
This is the [craft](/craft) vocabulary about **reach beyond your own followers**. Views come from the hook; shares come from here.
**8 families, 37 drivers.** Browse them at `/shareability-drivers`, or **Craft → Shareability drivers** in the sidebar.
## The 8 families
Each family is a sentence the sharer is silently saying.
| Family | What the sharer means | Example drivers |
| -------------------- | ---------------------------------------- | ----------------------------------------------------------- |
| **Utility** | "I want this when I need it" | Utility save, Utility recipe, Utility deal, Utility warning |
| **Recommendation** | "You should check this out" | Product rec, Place food rec, Media rec, Travel rec |
| **Personal pass-on** | "One specific person has to see this" | Humor tag friend, Relatable struggle, Relatable dilemma |
| **Identity & tribe** | "This is who I am, where I am from" | Identity signal, Faith signal, Cultural pride, Insider info |
| **Moral / civic** | "This needs to be known or corrected" | Moral outrage, Social critique, Cautionary tale |
| **Affect** | "This feeling needs to spread" | Inspiration uplift, Nostalgia trigger, Aesthetic vibe |
| **Take** | "This opinion needs to be on the record" | Opinion validation, Contrarian take |
| **Spectacle** | "You have to see this" | Drama retell, Gossip share, Curiosity bait |
## Four drivers to try
Generic save-for-later: tips, hacks, advice, how-tos, anything worth referencing again. The viewer thinks "I want this when I need it".
This one drives saves rather than sends, so judge it on save count, not on shares.
A joke or moment so specific to one type of person that a named friend has to see it. The share is the punchline's delivery vehicle.
Aim at a recognisable type, not at everybody. Precision beats reach here.
A celebratory broadcast of national, regional, or community pride. Loud and outward-facing: "we exist, we are seen".
It is aimed squarely at one audience, which is what makes it travel fast inside that audience.
A protective save: scams, health risks, product hazards, public-service alerts. The share means "do not let this happen to you".
Different from **Moral outrage**, which condemns rather than protects.
The `/shareability-drivers` page opens with a panel headed **Drives shares**, naming what this vocabulary moves: how wide the idea travels, how explosive it is, its emotional size, and its novelty.
## Working the page
* Rest your cursor on any driver to preview its top videos.
* Open a **family** to see the drivers inside it, or a **driver** for its definition and up to 24 real examples.
* Sort by **Highest lift** to find the drivers that over-perform, or **Heating up** for what is spreading now.
## Pull every example
From any family or driver page, **See all in Explore** opens the [Explore feed](/features/explore-feed) filtered to it.
```text Explore URL theme={null}
/?shareability=cultural-pride
```
Or combine it with a topic in one line:
```text Assistant prompt theme={null}
Show me the most shared food videos in the last month that work as a save-for-later utility.
```
## Related
The reason to watch that a shareable video usually pays off.
The form the video takes while it does all this.